Web & Email Specialist
Web administration • Email development • Marketing automation
Hello! I’m Gary, and I’m passionate about crafting digital experiences that drive engagement and deliver value. My background includes CMS Management, Email Marketing, Responsive Email Development, Marketing Automation and Shopify. I enjoy solving problems, collaborating across teams, and continuously improving my skillset to drive digital success.
Outside of work, you'll usually find me staying active or spending time with my pups. If you’re looking for someone who’s ready to drive measurable results, that’s me. I’m excited about the opportunity to join your team!
Focused on driving leads, engagement, and measurable ROI.
Launched a fully functional storefront dedicated to high-quality custom vinyl stickers. I handled the complete end-to-end setup, including drafting all landing page copy and product descriptions, configuring detailed product options, and utilizing AI generation tools to produce realistic product imagery and lifestyle mockups.
Converted a newsletter design into a responsive HTML email template using HTML tables and inline CSS to ensure email client compatibility. Optimized images and thoroughly tested responsiveness and rendering consistency across major email clients and devices.
Managed and redesigned a clean, user-friendly WordPress site for a barbershop, focusing on intuitive navigation and mobile responsiveness. Created web content, wrote clear copy, and optimized images to improve site performance and user experience.
Designed welcome email for Five Star Academy's apprenticeship program. This automation serves as the primary touchpoint for new leads, delivering critical information to prospective barber and cosmetology students immediately after inquiry.
Converted a transactional email design into a responsive HTML email template using HTML tables and inline CSS to ensure email client compatibility. Optimized images and thoroughly tested responsiveness and rendering consistency across major email clients and devices.
Created product listings and collections, wrote engaging product descriptions, uploaded optimized images, and implemented promotional tools, including discount codes, price sales, and email marketing integration using Klaviyo.
I walk through three core email strategies: a Welcome Series to nurture new leads, a Sunset Flow to clean the list, and a Monthly Engagement campaign. I demonstrate how to use conditional logic to personalize the experience based on whether a user has ordered before.
The Welcome Series drives immediate conversions, while the Sunset Flow improves deliverability by ensuring you only email engaged users. Tracking links allows us to constantly optimize based on real data.
